[SIC] DAY TWO HUNDRED THIRTY SIX

Vol. 2, No. 86 [Now unlocked for all readers]

Media and Marketing today….

[SIC] DAY TWO HUNDRED THIRTY SIX

1. The Atlantic launched a tool to see how 139,000 movies and TV shows are being used to train AI models by using their subtitles. The search tool is part of The Atlantic’s investigation into the OpenSubtitles data set.

2. AI is upending the visual effects industry.The Future of Everything discusses how it may lead to a reduction of thousands of jobs.

3. “Craft is knowing how to start, art is knowing when to stop”. Ben Affleck offers an astute commentary on AI, at CNBC's Delivering Alpha conference

4. Corollary to job destruction: The Associated Press is cutting 8% of staff via layoffs, buyouts. AP is a not-for-profit agency, which means its profits must be reinvested further into the organization. In recent years, it's pushed to grow its income by investing in different business areas, like advertising. But the broader ad market is slow for news companies right now.

5. Ergo? Here’s Why I Decided To Buy ‘InfoWars’ “This is a coup for our company and a well-deserved victory for multinational elites the world over”

6. Because? One in five Americans gets their news from influencers. News influencers are most likely to be found on X, where 85% have a presence. But many also are on other sites, such as Instagram (where 50% have an account) and YouTube (44%).

7. Hence? Independent agencies are staking their claim in the creator economy. A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge

8. So...Are creative agencies totally f***ed? Reflections from Web Summit 2024. The Drum’s editor-in-chief reports from Lisbon, where he was hosting a panel discussion on 2025 Vision: The Evolution of Creative Agencies.

9. Sprinkles CMO Michelle Wong on how outside influences can make you a better marketer. Key Quote: “ As a marketer, there has to be a curiosity to want to know, and then to try things out. I think this also flags the fact that a CMO’s responsibilities are so broad right now. In my opinion, they go so far beyond marketing.”

10. Corollary: Paige Nguyen on how AnthPo’s small team creates viral events such as the Timothée Chalamet lookalike contest and the Cheeseball Man meetup in NYC

[SIC] DAY TWO HUNDRED THIRTY SIX