![[SIC]](https://substackcdn.com/image/fetch/$s_!OO5r!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb417c97-4abd-4e64-9e0c-fa062e3f3534_874x874.png)
![[SIC]](https://substackcdn.com/image/fetch/$s_!VaU4!,e_trim:10:white/e_trim:10:transparent/h_72,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47cac4ef-6754-41d4-875b-2afe993c2ae8_1588x342.png)
![[SIC]](https://substackcdn.com/image/fetch/$s_!OO5r!,w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb417c97-4abd-4e64-9e0c-fa062e3f3534_874x874.png)
[SIC] DAY TWO HUNDRED TWENTY SIX
Vol 2. No. 76
Sports / Marketing / Entertainment
[SIC] DAY TWO HUNDRED TWENTY SIX
Rethinking Rebranding. If you’re considering rebranding, don’t start with your logo, colors, or fonts. Look within.
IE: London stree…
Keep reading with a 7-day free trial
Subscribe to [SIC] to keep reading this post and get 7 days of free access to the full post archives.